About Cherry Capital Web - Blog SEO for Michigan

Cherry Capital Web blog hero illustration: campfire, tent, and moonlit night, representing clear guidance for small businesses on fast websites and blog SEO

Meet Scott Heney - Founder & Full Stack Developer

Hi there! I’m Scott Heney — founder of CherryCapitalWeb and a full stack developer cooking up modern web solutions in Beulah, Michigan. I love building innovative websites and helping local businesses level up their digital presence.

This is the blog for Cherry Capital Web—and the rollout of a new, very practical program for small businesses: fast websites plus a blog engine that steadily earns rankings and leads. Everything here is written for owners and operators who want results without the fluff.

I’m a one-person studio in Northern Michigan. You always get the A-team (there’s only one person on the team). Expect straight talk, clear deliverables, and no mysterious “resources.”

My Journey: From Self-Taught to Full Stack

I specialize in creating fast, responsive, and professional websites using cutting-edge technologies like Next.js, React, TypeScript, and Node.js. While most of my competition relies on WordPress, I build custom solutions from scratch using modern web frameworks that deliver superior performance and user experience.

My journey began in 2021 with an intensive self-directed learning path while working full-time. Three years of dedicated study and hands-on projects led to mastering modern web development. Since 2022, I’ve been an active contributor to various open source projects, gaining real-world development experience.

Having built several websites in the area, I’ve seen firsthand how powerful modern web development can be compared to traditional WordPress approaches. I’m passionate about learning new technologies and always pushing the boundaries of what’s possible on the web.

Here are some of the local Northern Michigan businesses I’ve had the pleasure of working with:

Hill Top Soda Shoppe - Launched 2024 Modern website for Benzonia’s beloved ice cream and coffee shop, featuring summer menu showcases and event management.

Lynn & Perin Mercantile - Launched 2024 Sophisticated business website for artisanal foods and premium products, featuring multiple business integrations and product showcases.

Victoria’s Floral Weddings - Launched 2024 Elegant wedding planning website featuring portfolio galleries, service coordination, and client testimonials for Northern Michigan weddings.

Tim Smith Construction LLC - Launched 2025 Professional construction company website showcasing quality craftsmanship and project portfolios throughout Northern Michigan.

Lucky Dog Bar & Grille - Launched 2025 Dynamic restaurant website for Beulah’s gathering place, featuring craft beer selection, menu showcases, and community engagement.

My Tech Stack

I use modern, performance-focused technologies that deliver results:

You’ll find strategy and implementation you can actually use: topic research and content clusters, internal linking that lifts service pages, Core Web Vitals wins, and how I keep sites fast and accessible. I also share case studies and behind-the-scenes notes so you can see how I think and build. If you’re looking for a 47-page deck full of acronyms, I can recommend several large agencies.

A simple newsletter is coming later this year with the best posts and quick wins you can apply in minutes. Primary offer: I build your blog hub so you can publish yourself easily. If you’d like it managed end-to-end (strategy, briefs, writing, on-page SEO, internal linking), I can run it as a monthly program. Learn more at Cherry Capital Web or keep reading below.

See our guide: Blog SEO: How a Blog Boosts Rankings and Sales. Explore more in the Blog or browse the SEO tag.

What we do for Northern Michigan businesses

We build fast websites and an ongoing blog program that steadily grows organic traffic. That means publishing helpful, experience-driven posts around the questions your buyers actually ask, interlinking those posts with your service pages, and keeping pages quick, accessible, and easy to use. No jargon—just clear actions and measurable results.

What is Blog SEO (and why it works)

Blog SEO is simple: answer the questions your buyers actually type into Google, consistently, in a way that’s useful and easy to read. Each post becomes its own doorway for new visitors. Interlink those posts with your service pages and you’ve built a helpful path from question to solution. No smoke machines, just publishing discipline.

It works because search favors helpful content that demonstrates real experience. Long-tail topics (“how much does X cost in Traverse City”, “X vs Y for small businesses”) are less competitive and add up fast. As your library grows around a service, Google understands you’re not just visiting the topic—you live there. That’s topical authority, with a side of leads.

The best part: results compound. One good article helps the next rank faster; refreshed posts hold their spot; and those internal links quietly lift your most important pages. Not magic—more like tidy bookkeeping for your content.

How our blog SEO engine works

We research search intent and long-tail topics, plan a focused 90-day calendar, write useful articles with clear next steps, interlink posts with your service pages, optimize titles, images, and schema, then measure, refresh, and compound results over time.

Explore recent posts in our Blog and related SEO articles.

About photo: person working at a laptop at sunset

Why choose Cherry Capital Web?

Quality code and thoughtful UX, transparent roadmaps and measurable outcomes, fast and accessible pages by default, a modern stack that’s easy to evolve, and ongoing care plans when you want help keeping momentum. Fewer meetings than a committee, more results than a committee.

Services we deliver

Two simple ways to work together:

Get In Touch

Ready to grow organic traffic and leads—whether you want build-only or a managed program? Tell us about your project and we’ll map a 90-day plan. Free 20-minute consultation—no pressure, just ideas. If we’re not a fit, I will happily point you to someone who is (and yes, I still sleep fine). I’m a one-person studio; you’ll never wonder which department lost the memo. Learn more at Cherry Capital Web.

FAQ: Blog SEO and fast websites

What is Blog SEO and why does it work?

Blog SEO is a consistent publishing system that targets the questions your buyers ask in search. Helpful, experience-driven posts earn rankings for long-tail keywords and link to your core service pages, building topical authority and conversions.

How long until we see results?

Most sites see early wins within 6–8 weeks on long‑tail terms. Compounding growth typically appears between months 3–6 as clusters build authority and internal links strengthen key pages.

Why focus on performance-first websites?

Fast, accessible pages improve user experience and Core Web Vitals, which supports better rankings and higher conversion rates. The tools behind the scenes aren’t the point—the outcome is: quick loads, clean markup, and no surprises.

Ready to Get Started?

Get your free consultation today! Whether you need a fast, SEO-optimized website, a strategic blog to drive organic traffic, or help with your existing online presence, we’re here to help Michigan businesses succeed.

What you’ll get:

Contact us:

We respond to all inquiries within 24 hours.

Let’s build something amazing together.